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#12416: Overseas Singaporean Micro-influencers
#12416rant· 9h ago

I’m honestly so tired of overseas Singaporean microinfluencers on TikTok acting like they’re “just sharing information” when what they’re really doing is carefully curating a narrative that benefits them. Never real honesty about the trade-offs, struggles, or context behind their lives. I am pissed off because it creates this bubble perspective that it's easy to make a living overseas and gives sgreans aspiring to move out all the wrong expectations. And then you have people believing life is better overseas and they jump into it without much of a plan (and worse thing is, sg overseas communities suck, super clique-y and barely supportive so you will be on your own for a bit). Can you imagine, your entire personality is just that you live overseas like lol. As a fellow overseas sgrean, I can say this clearly: life outside Singapore is not some aesthetic escape, nor is it some tragic downgrade. It’s a different path that requires A LOT of planning to set yourself up for success. These microinfluencer overseas have their own set of privileges, and went through inconveniences, compromises, and realities they don't share. But nuance doesn’t perform well and admitting they are privileged will kill their persona. So you don't hear about it. What frustrates me most is the lack of authenticity. There’s so much cherry-picking, highlighting the parts that make their lives seem enviable while conveniently leaving out the structural advantages, financial safety nets, or personal circumstances that make their situation possible. And yet it’s all framed as if they’re offering neutral, helpful “insights" when honestly I can live another day without their content. And their content is so inconsistent, it's really just just vibes and trendy surface-level observations packaged as content. They’re tourists in their own lives here, not fully integrating, just documenting their privilege until they go back to SG. But there are a few that I do like because they are honest and truly relatable, but a lot is just trashy people putting trash content. And frankly, it's embarrassing to be called Singaporean sometimes because people's perception of us comes from some of these trashy influencers. Like guys can you improve your content skills?? If you’re going to share, then share properly, share the truth. Otherwise, just admit you are just creating content, then focus on creating better content.

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